30th anniversary of the advertising slogan from Nike!
One of the most recognizable slogans in the world is the authorship of two people from the advertising agency Wieden + Kennedy - Dama Wieden and Gary Gilmoure! The slogan created in 1988 and the campaign promoted by him increased the sales of Nike products in the USA by more than a half at that time. The brand with a swoosh in the logotype using the above wording reached almost all residents of the United States, regardless of physical fitness, age or gender. Everyone, without exception, could identify with this slogan, which is why it brought such results.
The campaign uses, in addition to the slogan, images of many well-known athletes of different ethnicity, which allowed the Oregon brand to reach even more recipients of their products over decades. There were so many of them that it is impossible to name all but it is worth quoting the names though, some of them like: Michael Jordan, Serena Williams, Roger Federer, Rafael Nadal or Tiger Woods.
The crowning achievement of "JUST DO IT" after twenty years is a pack of shoes from Nike, on which the slogan functions in many variations. At bludshop.com, you can catch a few of them like Nike Air Force 1 or Nike Air Max 1. We highly recommend it
