60 years of model 1460 from Dr. Martens

2020-04-10
60 years of model 1460 from Dr. Martens

Exactly April 1, 1960 and this is not an April Fools joke, the shoe saw the light of day, which in the following decades became a symbol of opposition to the establishment as well as an expression of awareness, originality and uncompromisingness of various environments around the world. This footwear is the result of German-Luxembourg cooperation, initiated shortly after the end of World War II. So why is he considered a British shoe? Look for further answers.

60 years of model 1460 from Dr. Martens

Then, being an ex-military doctor Klaus Maertens, after being injured in the foot, created a shoe shape in which she would feel better after applying all dressings. This liked the friend of the doctor from the university times - Herbert Funck so much that in 1947 they began to create and sell footwear distinguished by a cushion in the sole, in addition extremely solid and durable. Demand did not weaken, interestingly the greatest demand for them was shown by women, especially those over 40 years of age. This encouraged the partners to expand, their international marketing at that time quickly brought results in the form of a contract with the British factory of the Griggs State, a valued manufacturing family, nomen omen work shoes since the beginning of the last century.
The British slightly changed the shape of the heel, added a characteristic yellow seam and gave the name to the innovative "Air Wair" sole! This is how the shoe called Dr. Martens 1460 Air Wair, made of soft cherry leather, with eight laces for laces known today.
He gained his popularity all over the world thanks to subcultures connected with specific ideological movements, which willingly adopted him for the purpose of expressing their opposition to the generally accepted order, as well as musicians creating thanks to them a new image of the artist.
It started with skinheads, punk, glam or early goth fans. In the following decades, young people, always eager to express rebellion, accepted 1460 thatch, giving them a whole new dimension through the way they tie their shoelaces, change them to specific colors, and finally paint their own artistic visions on them. The last such "group" was a grunge wave that swept in the early 90s.
After this period, other artists came to the fore, dressed in different clothes and shoes, they gained the reputation of sports brands and the same - comfortable, light and airy footwear. This led to the financial problems of the brand that Dr. Dr. has become for years. Martens and a significant decline in production, the collapse of factories in the UK and finally relocating its leftovers to Asia.
Everything returned to normal at the beginning of the new millennium when a group of designers from around the world, still looking for opportunities for creation, remembered about 1460 and added to it their individual and unique style known from their own existing activities.
Today interpretations by Raf Simons, brands like BAPE or boutiques such as BEAMS are limited products, making them more expensive and difficult to access. Fortunately, at bludshop.com you will find 1460 from Dr. Martens in a classic cherry setting as well as pastel, seasonal colors as well as leather accessories such as bags, briefcases and backpacks.

Show more entries from April 2020
pixel