Chance The Rapper, Migos and the rest know the answer.

The impact of sport on music and fashion is still growing. What is it to explain? There seem to be several reasons. Starting from the scale of knowledge of artists who, through new communication tools in the media, are gaining in popularity. They gather numerous communities of fans eager to look like them. And this favors the collaboration of brands with rappers of the new school, such as Quavo, Chance The Rapper, Tyga or Young M.A. Another factor in the appearance of the tracksuit style on the catwalks may be the nostalgia for old, associated with golden times in pop culture in the 90s of the previous century. The big logo, as in this case the characteristic "Omini" Kappa is a perfect form of promotion for both of them because it attracts the attention of potential listeners and clients. Anyway, look at the example of the "Whole Thing" clip from Frank Casino x Riky Rick: