Cooperation under the pact

According to the dictionary definition, collaboration has only a negative connotation and means cooperation with the authority that is not suppressed by the majority of society. What, then, proves that among fashion enthusiasts it is often perceived as something absolutely unique and extremely desirable ?! Influences on this state of affairs should be sought in the past because it was slowly driving the machine, which has recently resulted in such a number of cooperation between brands. The beginnings should be sought among subcultures, punk or hip-hop, which, due to limited financial possibilities, processed clothes giving them a unique dimension by sewing out studs, making patches or making stylish holes. These virgin customy drew the attention of clothing companies that realized the short-sightedness of their designers. Such an egoistic attitude that honors the principle - our best, was quickly replaced by thinking about creating unique, usually small series, which can be successfully sold at a higher price without getting rid of its identity, even emphasizing it more strongly. This is a trend that has been slowly increasing in recent years to get even stronger through the impact of social media on the choices made by customers. The result of it is the creation of entire collections, not only between individual producers but also with the participation of mainstream characters. The recently published, vinyl compilation by Travis Scott and the fashion house Yves Saint Lauren shows that not only clothes and shoes are a field for both sides. There are so many colleges that it is impossible to list all of them here, but we've included some of the most hot ones in recent times.

Jednocześnie wyczekujemy kolejnych równie spektakularnych. W Naszej ocenie do takich będą należeć w najbliższej przyszłości Nike x Fear Of God oraz Adidas Originals x Dragon Ball!