German precision in the winder and shoes!
Being the best requires constant development and the perception of outstanding figures that will help the highest possible level to reach. You have to notice more than popularity in this selection because it is not the one that shapes the recipients' awareness in the long run. Responsibility for this is uniqueness, unconventionality, lack of clichés. The first never follow anyone and create their own paths, regardless of the field they follow.
This is the case with the stars of the stage, also or above all with rappers who, through their involvement in the creation of new consciousness movements or trends, go beyond the circle of what we know and like so far.
Recently announced cooperation on the line Adidas Originals - Kid Cudi is the next stage of cooperation between the brand and rappers, although it seems more appropriate to use the term musicians. Below we present 5 other music and sports history of collaborations, which have left a lasting impression on recipients regardless of latitude and longitude inhabited by them.
CHILDISH GAMBINO
Writing about the rapper is not enough, Donald Glover is also a great actor in front of the camera lens, successfully appearing in the Atlanta series, but also a screenwriter, producer or comedian. The amount of talents it has found was reflected in the collaboration with Adidas, where up to three versions of shoes were created for one fell swoop.
PUSHA T
Zdeciding the character of the rapper who created the trio CLIPSE with him, opened the way for his solo work under the GOOD MUSIC banner, belonging to one of the greatest artists in the world and fashion creators, about which you can read a few lines below. Pusha T in cooperation with Adidas created unique, usually contrasting with its skin color, shoe models. The last of them - OZWEEGO was presented at the Coachella festival.
STORMZY
British rapper, representative of the grime characteristic of this region. The unique way of the wound, the aggression in the way of throwing words into the microphone was associated with the street and almost always the style of the tracksuit is inscribed. As the tracksuit is football, and football is England, combining all these elements, it is not surprising that the model that Adidas promoted through the rapper was SOBAKOV.
PHARRELL WILLIAMS
Musical genius, at this point far beyond the name of a rapper or vocalist. We will not mention his hit songs here, as well as the artists with whom over the years he created masterpieces reaching mass audiences. We will mention that he created several color schemes of his own shoe models such as TENNIS HU or HUMAN RACE.
KANYE WEST
Do you remember who we mentioned as the greatest of the founders of GOOD MUSIC? It is about a producer from Chicago, though his talents go far beyond the scope of musical creativity. There is no such hype for any Adidas model as for those created by partner Kim Kardashian. I am talking about YEEZY and its subsequent hybrids.
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