Streetnews#123 - Homeboy

HOMEBOY in bludshop! On our shelves just appeared a new "old" brand whose history began in 1988. For those who do not know it yet, we will be happy to present the history of the uprising. In the streetwear world, it was one of the first and most influential skateboarding brands. Interestingly, she was not born on the streets of New York or LA and in Frankfurt, Germany. The founder of the company was Jurgen Wolf, a clothing pioneer for surfers and skateboarders. At that time, skateboarding clothing was dominated by producers from the circles, tracks and decking industry. It was the perfect moment to mark a new trail as a clothing brand inspired by graffiti, hip-hop and skateboard. In 1993, the brand team included representatives of sports such as bmx, snowboard, wakeboard or moto-xers, while Homeboy, along with such brands as Stussy, Trasher and Vision Street Wear, became one of the most popular brands among kids with boards. In 2000, the founder's son, Julian, decided, together with his father, to run the company and make it a streetwear icon. And so it happened. We have prepared material for you in the form of photos from the beginning of the company's creation up to today. Check our offer online! Welcome