The story of Ronnie Fieg and collaboration!
How to become a global leader working with the largest brands producing footwear and clothing from a rookie, who works in a shoe store, at his uncle?
We know this on the example of Ronnie Fieg, but unfortunately we live with the awareness that nothing happens twice and the story that we will quote immediately is not the coincidence of exceptional circumstances but an extraordinary mix of talent, patience and hard work.
As we mentioned at the beginning, young, just 13-year-old Ronnie, actually Aaron Fieg, started working in the "David Z" boutique of his uncle as a salesman. However, he quickly got into the store hierarchy, eventually becoming its manager after a decade.
It opened up a lot of possibilities, it could have a greater impact on orders and thus introduce new sports brands to store shelves. It was a kind of paradise for the lover of shoes because of collecting it. His love for sneakers went much wider than just collecting them. As one of the first, he wanted to have unique versions of his favorite shoes, customizing those offered by producers.
As a result of such experiments, the Asics brand, which he introduced to the aforementioned store, asked him to create a unique, unique pair. It was a turning point in his career, paving the way for ever bolder projects and collaborations, and opening his own business - the KITH store!
The initial sneak peek for shoes has developed into own collections, heavily limited clothing, boutiques scattered around the world, and a number of collaborations in the field of fashion in its broad sense. This resulted in unique collaborations, selling themselves on the trunk, specific works of art with Adidas, Nike, Tommy Hilfiger, Timberland, Mitchell & Ness and others.
Now on the wallpaper KITH and Fiega is Russel Athletic and the effect of collaboration of excellent quality knitwear used for the production of shirts, blouses and shorts signed with a combination of logos of both brands. They look great.