a few words about Ellesse.
Italy is the cradle of sportswear, the number of brands existing in the global consciousness and originating from the Apennine Peninsula is huge. One of them, founded in 1959 by Leonardo Servadio is Ellesse, with the name derived from the creator's initials.
Its characteristic logo comes from two disciplines: skiing and tennis, whose stars dressed in Ellesse clothing created the brand's recognition in the world.
Among them were such icons as: tennis players - Boris Becker, Arantxa Sánchez, Tommy Haas or alpine skiers - Marc Girardelli and Jean-Luc Crétier and other contemporary celebrities such as Muhammad Ali or Roger Moore. Everyone just mentioned appreciated the combination combining the functionality of sportswear with the style of street fashion.
Ellesse was one of the pioneers of this movement, then copied by other producers. Jean-Charles de Castelbajac, who was the main designer of Ellesse in the early 80s and the clothes he created, gained a reputation especially in Great Britain, which was certainly helped by a contract for the distribution of Ellesse footwear and clothing in the Islands, signed with the Pentland Group. We write about it because it was the company that bought 90% of the brand's shares in 1994, leaving the rest to its founder. The brand's roots have been returned for a long time, but it turned out to be a wrong move despite the new contracted tennis stars, mainly in women's edition.
Hearing about the brand was lost until 2010 when the strategy was changed and instead of looking for clients among athletes, the target groups were changed to urban, everyday buyers of shoes or clothes. Cooperation with influencers as well as valued boutiques and other high fasion brands such as Asos or Wood Wood began. This has restored interest in the brand and a much greater desire to buy customers for its products that are still pleasing to the eye, are free and relatively cheap.
Currently, the brand is extremely popular among young people, often unaware of where a given logo or brand is derived from, but this is bludshop.com to create a sense of knowledge about products recommended by them and get the best Ellesse bites for you from the current brand collection, from this season expanding it with sports shoes.