rappers in clothes by Helly Hansen!
Before hip-hop became the mainstream of commercial music, it was difficult to break into the consciousness of people, and at the same time encountering high, dangerous for the genre of hate waves, regardless of latitude or longitude.
The analogy above is outlined very obviously if we think about the brand Helly Hansen, which he created in 1887 enthusiast of marine expeditions with that name and surname. However, it took almost a century for rappers to appreciate the brand's clothes, which cuts and colorful colors perfectly fit into a rather boring, gray-filled life of artists starting to create in the mid-90s of the last century.
At that time, the Norwegian clothing manufacturer intended mainly for adventurers on the seas and in the mountains saw that mc willingly put on his clothing no less willingly. This resulted in advertising contracts following these photographic sessions and funds for artistic activity or reaching the awareness of listeners and enthusiasts of quality outerwear. Among the representatives of HH at that time, we can name such personalities as Mobb Deep, Dead Prez, Funkmaster Flex, Redman, Sadat X, Ghostface Killah and even Europeans from Supreme NTM. Below we present two clips, in which Helly Hansen jackets are very visible:
Today, in the era of returning to the fashion of the retrosport, rappers are again eager to present themselves on clips in clothes with characteristic HH letters, that we will mention Skept or Tede, which stylizations and songs can be admired below:
From the home yard, Helly Hansen's jackets are popular with Otsochodzi and Żabson.
Brand clothing in the form of jackets, sweatshirts, shirts and accessories can be found at bludshop.com